LATEST RELEASES

               Find Out  More! | Read an Excerpt

 

Find Out More | Read an Excerpt

 

COMING SOON


Want to know what happened after Melt Into You ended?

Releasing September 16, 2014!

Find out more or PRE-ORDERNook | Kindle

 

 

DON'T MISS A THING

*This does not subscribe you to my blog.

FOLLOW ME


       

OTHER RELEASES 

FIFTY FIRST TIMES - A New Adult Anthology

Available now!

               Find Out More!

 

 

CAUGHT UP IN YOU

Available Now!

THE GIRL WHO'S SPENT HER LIFE RUNNING IS ABOUT TO BE CAUGHT...BY LOVE

               Find Out More! | Read an Excerpt

 

 

NOT UNTIL YOU

A serial novel - Read all 8 installments

ONCE A GOOD GIRL DARES TO CROSS SOME LINES, IT'S HARD TO TURN BACK...

               Find Out More! | Read an Excerpt

  

Latest from the Blog

SUBSCRIBE TO BLOG  

 Subscribe in a reader

 

Or By Email

Enter your email address:

Delivered by FeedBurner

                           

 

WHAT I'VE READ LATELY

Roni's bookshelf: read

Trial by FireThe Dom's DungeonBy the BookNakedSmash CutSave The Cat! The Last Book on Screenwriting You'll Ever Need

More of Roni's books »
Roni Loren's  book recommendations, reviews, quotes, book clubs, book trivia, book lists
Search This Site
Powered by Squarespace

Entries in social media (8)

Thursday
Sep202012

Fill-Me-In Friday - Best Writing Links of the Week

 

Fave photo of the weekTaking kidlet on a miniature train ride in Fort Worth yesterday. Kidlet declared, "It's just like the Dinosaur train! But no dinosaurs." :)

Alright, we've made it to Friday, everyone. Congrats. :) And since I had to skip last Friday's round-up, we have an extra long one today. Hope you find something worth reading.

 

On Writing/Publishing: 

 

On Social Media/Marketing:

 

For Gits and Shiggles:

 

What You May Have Missed Here: 

 

So that's what I have for the week. How was your week? What are you reading?

Wednesday
Sep192012

Your Facebook Page May Be Blocking Your Fans

Keep Out

Photo by Zach Klein (flickr cc)

I didn't plan on posting today, but I wanted to do a quick PSA about something I found out today. So on occasion I've had a friend or two say they couldn't reach my Facebook author page. I tried to send a few different versions of links to those people, but no matter what I tried, they couldn't get to it. Even if they searched for me, my name didn't come up.

Then yesterday I did a post on Facebook vs. Twitter: Where The Readers Are and I had more people have the same issue. So I put a call out on Twitter this morning to see who could access the link and who couldn't. Well, turns out, it was blocking anyone from outside the U.S.  Uh-oh.

So I did some research and discovered that Facebook apparently has a setting that defaults to only allowing people in your home country to view your page. It blocks EVERYONE else.  !!!  I was shocked to find this out. I've had this page for at least two years and had no idea. I always wondered why my FB page grew so much more slowly than Twitter. I figured it's because I'm on Twitter more. But now I realize I was unintentionally locking out a whole lot of people. *sigh*

Therefore, I wanted to let everyone know about this setting so that you can check your own page and fix it if you're set on the same default.

To fix this, go to your Facebook PAGE (This is not for profiles but for fan pages.) Click on the Admin Panel, then Manage Permissions. Then make sure there are no countries listed in your "Countries Restrictions" box. And select the button that says "Hide this page from viewers in this country." If you have no countries selected then that will mean it's open to all.

If you need more visual directions, here's another blog post with pics.

Grr. Kind of frustrating that I'm just figuring this out now, but hopefully you can save yourself the trouble.

And for anyone out there who has tried to access my page and had issues, everything should be fixed now. You can follow me here. : )

Am I the only one who wasn't aware of this?

Wednesday
Sep052012

3 Reasons Why Coercing Readers Into Newsletter Subscriptions Is a Bad Idea

Image via opensourcewayWhen it comes to marketing our books, all of us want a captive audience. We want to know how to find the readers who love our books and the readers who COULD love our books. And we want to be able to reach out to these people so we can connect with them, build relationships, and at some point let them know when we have something new out. And one of the traditional ways of doing that for authors is the newsletter. 

Talk to any marketing expert and they'll mention the importance of building your "list". The list being that group of people who have voluntarily signed up to listen to you. And this list is so important because a) This is your captive audience and b) It's something that can't be taken away like Facebook or Twitter (Remember MySpace? If you'd built all your following there, you'd be in trouble now.)

So that's why you'll see so many writers running contests that give you points or require you to sign up for their newsletter or blog in order to enter. You can give away a Kindle and get that ever-precious list to grow to hundreds, thousands! Whee!

Yeah. And guess how many of those people ACTUALLY give a flip about the kind of books you write? Exactly. They wanted to win the contest and jumped through your hoop, but they are not your target audience. But, but, but... you say. But they COULD become my readers when they see my kickass newsletter in their inbox. But they know my name now and name awareness is everything. But, but, but...

Here's the thing...

This is what typically happens when I've signed up for a newsletter in the past just to enter a contest or get something:

  • I see it in my inbox, don't recognize the author, I delete it.

Everyone gets enough email, and we're accustomed to deleting spam and advertisements without even opening them. Newsletters are great when it's someone I'm truly interested in. But if I'm not a fan already, no newsletter has ever converted me into one.

  • After I delete it a few times, I start to get annoyed and I unsubscribe.

So now, not only am I not interested, I kind of have a bad taste in my mouth. I feel like I was coerced into this subscription and now I have to waste my time to unsubscribe.

 

Why Coercion Doesn't Work

1. Email is a higher level commitment these days.

If I sign up for a blog, it's easy enough to scroll through my blog reader and skim past posts that don't interest me. But you do have a chance of catching my eye and maybe getting a new fan if you write something interesting. But if subscribing to a blog is like smiling at a guy across the room to let him know you could be interested, signing up for an email newsletter is like giving him your phone number and agreeing to a date. It's a bigger commitment. You don't want to date everyone. You hand pick those people.

2. It doesn't foster true connection with your readers or potential readers

When we sign up for something just to be entered for a contest, it's pretty clinical. Okay, what do I have to jump through to win this thing? Sign up for newsletter--check. Tweet the contest--check. This isn't introducing you to new readers necessarily. It's not giving them a reason of WHY they should WANT to follow you and get that pretty newsletter.

3. Newsletters are typically very fan-focused so play to a different audience than the group you coerced.

There are exceptions, but in general, newsletters are set up to play to that captive audience--your current fans. But if I'm not already a reader of your books, what do I care about exclusive excerpts or the cupcake recipe your character used? *delete* This goes deeper into what you should put in a newsletter. I personally think author newsletters are meant for current fans and blogs/twitter/facebook are better for attracting new people to try your books. But feel free to disagree with me on that one.

 

Can you tell I got one too many newsletters in my inbox this week? ;) I think newsletters are a fantastic feature to have added to your website. Many readers are NOT daily blog readers and like having a newsletter come to them to remind them that you have a new book out. However, I think newsletter sign-up should be truly voluntary. It's called "opting in" for a reason. And it's fine if you offer some freebie for signing up--an exclusive chapter, a free ebook, whatever. But have it be something that encourages interest in your books, something that plays to your target audience.

Don't just build a list to build a list; make it a meaningful one. One hundred true fan subscribers are better than a thousand people who really just wanted to win a gift card and have no real interest in you or your books.

So what do you think? Anyone else get annoyed by the newsletter thing? What newsletters do you love to get and look forward to reading? What audience do you think an author newsletter should be targeted toward--current fans or potential readers?

Friday
Aug242012

Fill-Me-In Friday: Best Writing Links of the Week

School bus

Kidlet goes back to school next week!

 So this week has continued to be crazy and my current WIP has changed a few times over again. Let's not even talk about deadlines. But I'm not going to complain because deadlines mean I have book contracts and that is always a good thing. :)

But can I say I'm SO happy kidlet goes back to school next week. He only goes for half a day in the afternoons so I'm not going to be getting much more time than I get now with him in daycare in the mornings, but afternoon time is so much more productive for me writing wise. AND a bus will pick up kidlet instead of me having to play taxi. So yay for that.

Oh, and for those of you who remember me asking about other programs to use to organize and save links like Delicious, I think I've found one that works for me. Zootool allows me to save a link with one click of a bookmark button and I can organize them into "packs" which is similar to when Delicious still had "stacks" (the feature I was missing in the new design). So then I can just make a pack for each week and save things throughout the week for this Friday post. :)

Now, on to the links...

On Writing/Publishing:

  

On Social Media/Promotion: 

 

Other Awesome Stuff:

  • Natalie Bahm: BIG News - My agency-mate Natalie is self-pubbing her first novel and ALL proceeds are going to help a family with a very sick child. How amazing is Natalie? She's going to stop by the blog next month to talk more about it, but go check out what she's doing and spread the word.
  • Dogshaming - This was making the rounds on Twitter this week, but in case you missed it, go check it out. HILARIOUS. 

 

What You May Have Missed Here:

  

That's all I've got this week. Hope everyone has a fabulous weekend! 

Friday
Aug032012

Fill-Me-In Friday: Best Writing Links of the Week

  

 Fave photo of the week: My haul from RWA *pets*

How is it the end of the week already? Wow. All right, so those who may new to the blog, on Fridays I do a links round up of the best writing and publishing posts (along with a few fun posts thrown in) of the week. Since I was at RWA last week, I skipped a week, so this list will be a bit chunky. :) 

On Writing/Publishing:

 

On Social Media/Blogging/Promotion:

 

For Gits and Shiggles: 

 

What You May Have Missed Here:

 

All right, that's what I have this week. Now I'm off to hopefully write two winning book proposals. I hope y'all have a great weekend! :)