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These are my writing posts from my former blog, spanning 2009-2012. To see new writing posts, click on the blog tab above. To see these archived post organized by topic, click "For Writers" above.

Entries in crash into you (26)

Wednesday
Feb012012

Do Blog Tours Sell Books?

 

Hobart Red Tour Bus
Photo by Simon_sees 

So as most of you know, I've just wrapped up a blog tour for CRASH INTO YOU.  It was roughly 35 stops and spanned about six weeks. It was fun...and freaking exhausting. Writing that many posts about that many different topics and answering comments all while keeping my own two blogs afloat, doing other promo stuff, and trying to draft a novel that's due soon was a bit overwhelming. And that was with hiring Goddess Fish Promotions to do the organizational piece of the blog tour for me--scheduling the stops, giving me the topics, and getting the posts to the right people. (They were fabulous, btw. Very affordable and there's no way I would've been able to manage it all without that help.)

 

But even with outside help, I found myself having writer's block both for posts and for my WIP. I felt like I was in the middle of a tornado and I couldn't quite get anything done well.  (See last week's post on the 5 Emotional Stages of a Book Launch for more on that.) So now that it's over and I have two more titles to launch this year, I'm left asking the question--was all that work worth it? Is the amount of time the blog tour consumes proportionate to what you get out of it?

I honestly don't know. It obviously doesn't hurt, but it's hard to tell what has an impact on your sales and what doesn't. My gut instinct tells me a review on a book blog is worth much more than a guest post or interview on one. I mean, does hearing me talk about my writing journey or my family life compel new people to try my book?

I know for me as a reader, if I read a guest blog by an author it doesn't necessarily make me want to buy their book. It may expose me to a book I haven't heard of and if it's something I might like, I may buy. But if the book had been reviewed instead of the author interviewed, it would have the same effect--exposure.

Also, as an author, you spend time promoting your blog tour--tweeting posts, linking from your own blog, etc. But that's preaching to the choir. Y'all know me. Y'all know my book. If you haven't bought it already, a guest post somewhere else probably won't compel you to change your mind.

The same goes for blog tour giveaways in my opinion. We're so bombarded with "Free book!" and "Win!" now that it becomes white noise. Yes, there are some people who click and enter every giveaway, but those are often people who aren't going to buy your book if they don't win. They just enjoy the chance to win. And if you give away your own book you're promoting, there are times when people will delay buying to see if they won. That delay could mean you lose the chance of them impulse buying and then you risk them forgetting to buy it when they don't win.

Perhaps I'm just being cynical. Maybe guest posting all across the known interwebs does sell books. But it's definitely hard to measure the ratio of time invested to book sales.

What are your thoughts? Do you think guest posts and interviews sell books? Or do you think a review has more impact? How do you feel about giveaways? What kind of post compels you to buy someone's book?

 


 

"Revved up and red-hot sexy, CRASH INTO YOU, delivers a riveting romance!" --Lorelei James, NY Times Bestselling author of the ROUGH RIDERS series

 

 

CRASH INTO YOU is now available!

Read an excerpt here.



All content copyright of the author. Please ask permission before re-printing or re-posting. Fair use quotations and links do no require prior consent of the author. ©Roni Loren 2009-2012 |Copyright Statement|

 

Friday
Jan272012

Fill Me In Friday: Best Writing Links of the Week

 


It's that time of the week again. Hope everyone had a wonderful week! Here are the best links I've come across in the last few days.

 

On Writing and Publishing:

The Literary Lab: Who is the Ultimate Authority of a Piece of Fiction?

25 Things Writers Should Know About Agents via Chuck Wendig

Novel Plotting Worksheets | Annie Neugebauer

Jennifer Represents...: The Fine Art of Zipping It, or XYZ PDQ

Reader Reviews and What Not To Do, by @WendySMarcus | Romance University

10 Bestselling Books with 50+ One-Star Reviews - GalleyCat

why Pinterest is totally not a waste of time: creating a visionboard for your novel

The Bookshelf Muse: Do You Need a Social Media Intervention?

The Value Rubric: Do Book Bloggers Really Matter? | Publishing Perspectives

Writability: Why I Don't Auto-Follow Back

No Shame Here | GENREALITY - on not considering any book a "guilty pleasure"

Writing in different genres: A Blog Series | Nicole Basaraba's Uni-Verse-City

Trust Thyself | Kait Nolan - on writer's block

What’s the Problem with FREE? « Kristen Lamb's Blog

Why blog hits DON’T REALLY MATTER | The Red Pen of Doom

The Twitter, it is NOT for selling books | The Red Pen of Doom

What You May Have Missed Here:

What You May Have Missed on the FINAL Week of My Blog Tour:

 

All right, that's it from my end. What were some of your favorite links of the week?  Have a great weekend!

 


 

 

 “...a sexy, sizzling tale that is sure to have readers begging for more!" –Jo Davis, author of I SPY A DARK OBSESSION

 

CRASH INTO YOU is now available!

Read an excerpt here.



All content copyright of the author. Please ask permission before re-printing or re-posting. Fair use quotations and links do no require prior consent of the author. ©Roni Loren 2009-2012 |Copyright Statement

 

Wednesday
Jan252012

The 5 Emotional Stages of a Book Launch

I've almost made it through month one of my debut release. The month has been an exciting, exhausting, and emotional whirlwind. I have lots of blog post ideas spinning through my head about the experience, what I've learned, and what I'd do differently.

But first I thought I'd give you a brief overview of what my debut month looked like.

 

The Five Emotional Stages of a Book Launch

 

A Big Smile
Photo by Anil Mohabir
Week One: Book Release Euphoria

You're so damn happy, you can't feel your face anymore because you're smiling so much. Your book is out there! People are talking about it, blogging about it, authors you're a fangirl of are tweeting congrats to you. You walk into your local bookstore and there it is--your book on the freaking shelf! You vacillate widely between wanting to cry and wanting to break out into song in public. You're so busy, you're lucky if you remember to eat and sleep.

facebook engancha
Photo by Olga Palma
Week Two: Obsession

You're guest blogging like a mad woman, responding to comments, tweeting about your blog tour, and trying to do you normal writing too. But that's not why you're at your computer. Nope, you're there because now you're obsessed. What's my Amazon ranking this hour? What are reviewers saying? How many ratings do I have on Goodreads? Ooh, is that a new review? What are people saying about me and my book? I need to google myself again. Must. Check. One. More. Time. It's maddening.

Geo Burn Out-1
Photo via gb_packards
Week Three: Burning Out

This is when the flip side of weeks one and two rears its ugly head. In all your obsession, you've realized not everyone thinks you're made of awesome and sugar cookies. It's inevitable. We anticipate that. Hell, we're writers. We're built on rejection. How much did we see to get to this point? But anticipating it and seeing it on the interwebs are two different things. Rejection up to this point hasn't felt personal. It's been more like structured feedback or the general "no thanks" from the agent. But online, people have no qualms about making it personal, saying mean things, or even making assumptions about what kind of person you are. Maybe one day that stuff just rolls off, but at least for me, I found it affecting my mood and distracting me from whatever I was supposed to be working on. (I'll blog about this in more depth another day.)

Felix hiding under the covers
Photo via Tracey Adams 
Week Four: Collapsing in Exhaustion and Cocooning

You're tired. Really bone tired, but also creatively and emotionally drained. You crave to get back to your routine and your life. For me, this meant a bit of cocooning or insulating myself. I stepped away from the week two obsession. If someone brings my attention to a review, I'll read it. Otherwise, I don't need to go out and see everything anyone has ever said about me or the book. And I don't need to say yes to everything.

 
Balance of nature
Photo by James Jordan
Week Five: Finding Balance and Re-Focusing on Why You're Doing This In the First Place

You realize the reason why you're doing all this stuff is because you love to write. You would like to make a living doing it. So you back away from all the hoopla and get back to your keyboard and your story. I'm not totally here yet, but I'm hoping by next week I will be, lol.
So those are my thoughts after four weeks, about 50 blog posts (counting guest posts and my own blogs), comment answering, completing copy edits on two books, plus trying to draft another with a tight deadline. *downs a shot of tequila* 

So what do you think? If you're published, have you experienced any of this? If you're hoping to get published, what do you think will be your biggest challenge during your book release? 


 

 


"Revved up and red-hot sexy, CRASH INTO YOU, delivers a riveting romance!" --Lorelei James, NY Times Bestselling author of the ROUGH RIDERS series

 

 

CRASH INTO YOU is now available!

Read an excerpt here.


 


All content copyright of the author. Please ask permission before re-printing or re-posting. Fair use quotations and links do no require prior consent of the author. ©Roni Loren 2009-2012 |Copyright Statement|

 

Friday
Jan132012

Fill-Me-In Friday: Best Writing Links of The Week

 


It's that time of the week again. Here are the best writing links of the week along with updates from my blog tour. (Thanks to those of you who are stopping by for the tour. I really appreciate it!)

 

On Writing and Publishing:

How To Self-Publish So It Benefits Readers by Chuck Wendig

Engage with your readers through threaded commenting | Blogger Buzz --FINALLY, threaded comments on Blogger!

Here There Be Blog Trolls–How to Spot Them & What To Do « Kristen Lamb's Blog

Twitter - the virtual literary salon | Books | guardian.co.uk

Author, Jody Hedlund: Walls on the Path to Publication: a Necessity or a Nuisance

Eight Steps to Successfully Market Yourself Online - Author Marketing Experts

How Tightly Do You Control Your Blog? | Jami Gold, Paranormal Author

How To Pick and Choose a Writers Conference | GENREALITY

Twitter Really, Really Hates Google’s New Google+ Integration | TechCrunch

Ah, Decisions! FREE Wordpress Blog or Self-Hosted Website? | Molly Greene

Author, Jody Hedlund: Making Friends Without Making Them Feel Used

Sierra Godfrey: Blog Spam and How to Spot It

What You May Have Missed Here: 

by Elise Rome
What You May Have Missed on the Author Blog:

My Blog Tour Stops:

 

A Peek Into My Heroine's Background at Bookin' It Reviews

5 Ways Writing Erotic Romance Differs From Writing Other Genres at Words of Wisdom

Interview at Get Lost in a Story

My Road To Publication Started with New Kids on the Block at Ramblings From This Chick

A Sneak Peek Inside The Ranch (the BDSM retreat in my books)  at AsianCocoa's Secret Garden

Interview at Novel Reflections (New today!)

What Inspires Me As a Writer at Mina Khan's Blog (New today!)

Alright, that's all I've got this week. What were some of your favorite links of the week?

 


“...a sexy, sizzling tale that is sure to have readers begging for more!" –Jo Davis, author of I SPY A DARK OBSESSION

 

 

CRASH INTO YOU is now available!

Read an excerpt here.



All content copyright of the author. Please ask permission before re-printing or re-posting. Fair use quotations and links do no require prior consent of the author. ©Roni Loren 2009-2012 |Copyright Statement|

 

Wednesday
Jan112012

Guest Blogging Etiquette 101

As most of you know, my book released last week (squee!) and I've been embarking on a promotional blog tour. That means I'm writing not only my own blogs, but also putting together another 1-2 daily. It's been a lot of fun, but is a LOT of work. I hired Goddess Fish Promotions to help me organize mine because I just couldn't juggle everything on my own, and that's been a godsend. But it still take a lot of time and effort to manage a successful tour. 


So as I go through this, I was reminded of this post I did last year about Guest Blogging Etiquette. Using these guidelines can make the guest blogging process mostly painless for everyone. Hope you find it helpful!

BLOG TOUR ALERT: I'm at Bookin' It Reviews giving A Peek Into My Heroine's Background and How I Developed Her Character
And I'm also at Get Lost In a Story with an interview and a chance to win a copy of CRASH INTO YOU


GOOD NEWS ALERT! - CRASH INTO YOU debuted at #3 on the Barnes and Nobles Trade Romance Bestsellers List!!! I'm shocked and so excited. Thank you SO much to everyone who has bought the book. You guys rock!

Now on to today's post..
Metropolitan Etiquette Authority (MEA) by artist Jason Shelowitz
Photo by Glans Galore
Guest Blogging Etiquette 101

So if you've been blogging for any amount of time, you've probably had some experience with guest blogging--either inviting people onto your own site or doing a post on someone else's site. It's a great thing to do to cross promote and once you've got a book coming out, it's often a big piece of your marketing. Blog tours are all the rage because the internet is a great place to find readers and build word of mouth.

I get requests on a pretty regular basis both to be a guest on other sites and from people wanting to do a post here. It seems once you get past 500 or so followers, a good number of people want to hang out on your site. :) That's awesome. I love doing guests posts and I certainly love having people stop by here.

However, there is some etiquette that goes along with this process. Some people follow it and others fail miserably. So I figured I would give some quick tips I've gathered from my experience that may help you navigate the guest blogging waters.

If you are going to ask someone to be on your site...

1. Be polite when asking and give them a clear out so you don't put them on the spot. (i.e. if you're too busy, I completely understand.)

2. Give them an ample amount of time to get back to you, but it is best to give them a deadline
Don't say, "Hey, I'd love you to be a guest, can you get me a post by next week?" Give them a few weeks minimum. And you can give them an open-ended--whenever you can--kind of deadline. BUT, be warned--this may result in less success of getting that post. I am an epic failure at saying "yes" to open-ended, can you guest post for me sometime and then I never get to it. (To those of you waiting for a post from me, I'm sorry. I plan to go on a guest blogging marathon after I get done with this draft.)

3. Provide options.
A guest post takes a lot of time. I can whip out a daily post over here in under an hour, but when I know I'm going to be on someone else's site, I feel more pressure to get it perfect, for it to be epic. So, it takes more effort and time. Therefore, if you really want someone on your site, maybe offer to interview them instead of a guest post. This makes it easier for the person to just answer questions and not have to come up with a topic, etc.

4. If you are going to ask for a post (not an interview), provide suggestions for topics you might like to see from them (while also leaving it open for them to choose whatever topic they want.)
It is SO helpful when someone approaches me for a guest post when they say--hey, maybe you could do something on yadda yadda yadda. I may not know what topics they've already covered on their own blog, so this saves me from having to research what's already been covered on that site.

5. Once you get their post and schedule it, email the person on the day (or day before) the post is going to go live.
This a) reminds the person and b) gives them a the chance to do some promotion for you and send people there.

If you want to approach someone to be on their blog...

1. Do your research and know that blog/blogger (at least a little bit).
I have a pet peeve about people emailing me wanting to post here (to promote their book) and I've NEVER had any interaction with them. They don't follow the blog, have never left a comment, have never talked to me on Twitter, etc. They're a complete and total stranger. I feel like they stumbled across my blog, saw I have 1200 followers and said--ooh, ooh, let me hawk my wares here! I love promoting other authors, but my blog isn't here as an advertisement board for anyone who wants to stick a flyer up.

2. Offer the blogger a number of options--an interview, guest blog, contest/giveaway.
Show them that you can provide whatever type of post they need. And just like the reverse of the above, an interview is more work for the host blogger, so don't just offer that. It's also a lot of work to ask someone to review your book. That means they have to have time to read it, like your genre, etc. When people email me asking if I can interview them or review their book, I usually respond with--can you do a guest post instead? I just don't have time lately to come up with interview questions specific to you and your book.

3. If you get the go ahead to do the guest blog, make sure you send something with quality content, no typos, and include your bio and pic.
Don't make the blogger have to correct your work.

4. Get the post to the person on time. And do not ask them to send you a reminder. 
If they give you a deadline, keep it. And it's your job to remember when it's due--they are doing you a favor.

5. Promote that post on your own blog when it goes live. This helps you and the host blogger.

6. Offer to reciprocate. If they let you on their blog, let them know they are welcome to stop by yours.

Overall: The key to remember with all of this is to know who is holding the power in the exchange (can you tell I write BDSM romance?) The person who benefits more from what the other person has to offer has to go out of their way to make it as convenient as possible for the other.

For instance, if I want my book reviewed on some big book blogger site--the power is in their hands. I'm the one who has to go out of my way. But if a brand new author who just self-published wants me to do a feature on their book here where I have a big following of potential readers, then I'm the one holding more cards. Sounds kind of snotty, but it is what it is. You'll be on both sides of the equation at some point.

So what do you think? Have you had any negative guest blogging experiences? How do you like to be approached for a guest blog?

 

 


 

 

"Revved up and red-hot sexy, CRASH INTO YOU, delivers a riveting romance!" --Lorelei James, NY Times Bestselling author of the ROUGH RIDERS seriesCRASH INTO YOU is now available!

Read an excerpt here.


 


All content copyright of the author. Please ask permission before re-printing or re-posting. Fair use quotations and links do no require prior consent of the author. ©Roni Loren 2009-2012 |Copyright Statement|