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These are my writing posts from my former blog, spanning 2009-2012. To see new writing posts, click on the blog tab above. To see these archived post organized by topic, click "For Writers" above.

Entries in marketing (11)

Friday
Oct282011

Fill-Me-In Friday

 


It's time for Fill-Me-In-Friday where I share my favorite links of the week. Hope you enjoy!
On Writing/Publishing:
The Dark Side of Metrics by Kristen Lamb
Get in Late, Get Out Early - A Writing Tip by Bryan Thomas Schmidt
Google Now Alerts for Books by The Digital Shift
QR Codes, The New Sexy by Jenny Hansen
Do Writers Need to Think About SEO? by Erin MacPherson (via Rachelle Gardner's blog)
How To Make Your Own Book Trailer by Jungle Red Writers
Just For Fun:
Yoga, Jersey Style by JM Randolph
Wendigisms compiled by Todd Moody 
What You May Have Missed Here:

by Sierra Godfrey
by Mina Khan
What You Missed on my Author Blog:

 
(even if you're an 80s purist like me)

Favorites from Tumblr this Week:
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Alright, so those are my favorite links of the week, what were some of yours? 

Hope everyone has a fantastic Halloween!

 

 


 

 

"Hot and romantic, with an edge of suspense that will keep you entertained.” --Shayla Black, New York Times Bestselling author of SURRENDER TO ME

 

 

CRASH INTO YOU is now available for pre-order!

Read an excerpt here.


 


All content copyright of the author. Please ask permission before re-printing or re-posting. Fair use quotations and links do no require prior consent of the author. ©Roni Loren 2009-2011 |Copyright Statement|

 

Friday
Oct212011

Fill-Me-In Friday

 

I've been visiting family in New Orleans this week and haven't gotten very much computer time so today's links list will be short but still awesome.
Master the Craft of Writing by Rachelle Gardner
and on the same topic...Numbers Are Our Friends and the Wild World of Metrics by Kristen Lamb
What You Missed on the Author Blog:

 

What You May Have Missed Here:

 
by Suzanne Johnson
Favorite Tumblr of the Week:
VIDEO: Joe Manganiello accepts an award, remembers to thank the author, and GROWLS. 

Alright, that's what I loved this week. What great links did I miss while I was out of town? Fill me in via the comments. :) Have a great weekend!



"Hot and romantic, with an edge of suspense that will keep you entertained.” --Shayla Black, New York Times Bestselling author of SURRENDER TO ME

 

 

CRASH INTO YOU is now available for pre-order!

Read an excerpt here.



All content copyright of the author. Please ask permission before re-printing or re-posting. Fair use quotations and links do no require prior consent of the author. ©Roni Loren 2009-2011 |Copyright Statement|

 

Friday
Oct142011

Fill-Me-In Friday

 

Woo-hoo, it's Friday! Time for a round-up of the most fantabulous writing (and just for fun) links of the week!
On Blogging:
First, everyone (including me) was abuzz about blogging these last two weeks, so here's a sampling of those posts:
I Am Tired of Blogging by Natalie Whipple
Now a few others related to blogging...
On Group Blogging by Elizabeth S. Craig
Is Blog Fatigue on the Rise? by Nathan Bransford
How to Use StumbleUpon by Lorie Huston
On Writing and Publishing:
A Time to Kill...Your Novel by Marcus Brotherton on Rachelle Gardner's blog
Tips of Marketing Your Novel at Adventures in Agentland
Standing on My Skyscraper Eating Some Crow by Roxanne St. Clair (her experience using Candace Havens' fast draft method.)
Type Hard, Type Fast by James Scott Bell  (This and the previous two links above are really convincing me that I need to give this fast draft thing a try.)
For Gits and Shiggles:
Chocolate Chip Cheesecake Dip (Food P0rn at its best. Someone try this and tell me if it's as delicious as it looks.)
Wedding Photos + Zombies via Badass Digest (These are great, dorky in the best way.)

 

 


What You May Have Missed Here:

 

 

What You May Have Missed on the Author Blog:

Favorite Tumblr Pics of the Week:
for larger pic click here
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AND WINNER OF JODY'S BOOK FROM MONDAY'S CONTEST IS...Leona Bushman! Congrats

 

Alright, those are my picks for the week, what are some of your faves this week? And I'd love to hear feedback on this feature. I know it's not a comment-inducing post, so it's hard for me to judge if you like this round up each week or not. So let me know in the comments (or by clicking the like thumbs up/down button in the top left corner of the comments section.) Just want to know if y'all find this helpful or not. :)

Have a great weekend! 


 

 

 


"Hot and romantic, with an edge of suspense that will keep you entertained.” --Shayla Black, New York Times Bestselling author of SURRENDER TO ME

 

 

 

CRASH INTO YOU is now available for pre-order!

Read an excerpt here.



All content copyright of the author. Please ask permission before re-printing or re-posting. Fair use quotations and links do no require prior consent of the author. ©Roni Loren 2009-2011 |Copyright Statement|

 

Friday
Sep302011

Fill-Me-In Friday

 

Hope everyone has had a fantastic week. Welcome to Fill-Me-In Friday where I share some of the best links I've come across this week (and also shamelessly update you on what you may have missed here.) :)
But first a quick announcement: If any of you live in the DFW area, I am doing my first public reading along with a few other authors at the Authors' Roundtable at Bedford Public Library at 7pm on Saturday. (Here are the details if you're interested.) Come see me blush profusely as I try to skip past the parts that I refuse to read aloud in public. :)
Alright, now on to the links...
On Writing and Marketing:
Blogging Tips: Make Your Text POP by Angela Ackerman at The Bookshelf Muse
Your Only Real Competition Is Yourself by Cynthia Leitich Smith on Adventures in Children's Publishing
Meet the Maven: We're Here Whether You Want Us or Not (types of social networkers you should know)  by Kristen Lamb
10 Tips For Planning a Blog Tour by Bryan Thomas Schmidt
Flick Chicks by The New Yorker (found via @Jamie_Wesley 's tweet)
Expect To Work Hard by Jody Hedlund
7 Ways Successful Creatives Think Differently than Unsuccessful Ones by Michael Hyatt (link found via Jody's post above)
Writers Must Kill Self-Doubt Before Self-Doubt Kills Them by Chuck Wendig (and Jenny Hansen's post bouncing off that Do Writers Need Validation?)
Have You Read a Self-Published Book? by Nathan Bransford (make sure and read the comments, interesting thoughts from people.)
For Fun:
Swagger Wagon (found via KB Owens' Blog)
What You Missed on the Author Blog:
What You May Have Missed Here:


 


Favorite Tumblr Posts of the Week:
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Alright, that's what I have for you this week, what were some of your favorite links of the week? Hope everyone has a great weekend!


 

 


"Hot and romantic, with an edge of suspense that will keep you entertained.” --Shayla Black, New York Times Bestselling author of SURRENDER TO ME

 

 

 

CRASH INTO YOU is now available for pre-order!

Read an excerpt here.



All content copyright of the author. Please ask permission before re-printing or re-posting. Fair use quotations and links do no require prior consent of the author. ©Roni Loren 2009-2011 |Copyright Statement|

 

Wednesday
Sep282011

Five Ways To Guard Your Brand

 

Photo by jeaneeem (click pic for link)
So last week I got a lovely invitation from a friend of a friend to join Triberr (called the reach multiplier). Basically what happens with this service is you get invited to join a tribe of other bloggers (it's by invite only right now). If you accept, then what you agree to is that anytime one of your tribesmates blogs, a link to their blog is automatically tweeted by all member of the tribe. In return, you get the same treatment, you blog and your link autotweets from every one in your tribe's twitter accounts. The idea behind it is that you get exposed to lots more people and your reach is thereby amplified.
Sounds cool, right? And it is. But as I dug into exactly what it all meant, my control freak side took over. Did I really want to auto-tweet twenty-something different peoples blog links without really knowing them? What if they didn't blog content that I liked or that was relevant to those who follow me on Twitter?
I put out the question on Twitter to see if anyone had experience with Triberr and guess who tweets me back? One of the founders of Triberr (oh, the power of following keywords on Twitter). But guess what he told me? That I shouldn't use Triberr. He also sent a link to this post: Why You Shouldn't Be on Triberr.
It seemed a little odd that the owner would try to talk me out of joining, but I realized why. One of his reasons the service may not be for you is: Your Twitter Stream Is Your Brand
Well, bingo. That's exactly why I was hesitant. Everything I put out on the internet (whether I intend it or not) is part of my "brand." The things I retweet on Twitter aren't haphazard. I'm tweeting it because I: a) read it b) enjoyed it or found it informative and c) think my followers would appreciate it.
I do that because I want the people who follow me to trust that I am going to give them good content. (Well, in between my ramblings.) They (hopefully) know if I tweet or retweet a link that it has a high chance of being something worth clicking on.

 

UPDATE (10/30): I received another invite to Triberr but this time it was by a group that set up the expectation that you wouldn't autotweet something unless you approved of the content/post. So apparently, you can turn off the autotweet feature in Triberr and then only "approve" posts that you think your followers will enjoy. THIS is a much better idea IMO, so after all this, I've joined a tribe. I'll let you all know how it goes. But know that anything I retweet, I approved of first. :)

Your brand is the promise you make to those that follow you--whether that be on your blog, facebook, twitter, and your books for that matter. For instance, I know if Elizabeth Craig retweets something, it's often going to be something I find useful because she's proven to me that her content is consistently great. If she started tweeting random posts that weren't worth my time, she'd lose some of my "trust." I know if erotica author Tiffany Reisz tweets a link, there's a sixty percent chance it will involve nudity, lol. So of course I always click on hers. ;)
So don't be afraid to be protective of your brand. Sometimes it can feel like you're being snobby or something, but it's vital to keep your arms around it. For instance, I get many requests from people to read their book and feature it or them on the blog. For the record, I don't do reviews anymore anyway. But I've had to learn to say no a lot, which goes against my nature. I want to help people out. But if I don't know you or your writing (and don't have time to read it), I'm not going to feature you on my blog and let it look like an endorsement.
See it sounds stuck-up, doesn't it? But it's the promise I've made to you. If a book or author is featured here, it means that I either have read the book and loved it. Or I know the author and am familiar with the quality of their writing and their guest posts, etc. That's why I handpicked the Monday genre guests. I knew those ladies rocked at blogging, so I felt comfortable (and honored) to have them be a part of my blog.
So here are some suggestions...
Five Ways to Protect Your Brand
1. Don't accept every offer people give you to guest blog on your site.
Make sure you like their blog and know that they can provide something your readers will enjoy.
2. Don't accept every "free book" offered to you in exchange for featuring that author on your blog.
With the onslaught of self-publishing, there are a lot of people looking for places to be guests. They will offer you a free book in exchange for the promotion. That's cool. But what happens if you don't like the book or don't have time to read it? Vet it before you promote it to your readers.
3. Don't give 5-star reviews to all your friends on Goodreads and Amazon simply because they are your friend. 
If you really love the book, then great. But just agreeing to give a perfect review just because you're BFFs will teach people not to trust your reviews. (If you do reviews.)
4. Don't auto-tweet things you haven't looked at first and don't only tweet your friends posts just to be nice.
I don't expect my friends to retweet me just because we're buddies. I only want to be retweeted if the post is worth it.
5. Be very careful with group blogs.
There are many awesome group blogs out there. But be careful when deciding to join or start one. You need to know absolutely that the people you are blogging with are going to be a fit with what you want associated with you. This is why my group Tumblr blog lasted about, oh, five seconds before I went on my own. (Kristen Lamb would also argue that group blogs aren't effective because no one remembers the individual bloggers' names.)


So what do you think? Do you feel there is an inherent "brand" trust between people and their followers? How do you feel about services like Triberr? Has any blogger/tweeter ever lost your "follower trust"? Have you found yourself saying yes to feature people or books that may not fit on your blog?


 

 

 

 


“...a sexy, sizzling tale that is sure to have readers begging for more!" –Jo Davis, author of I SPY A DARK OBSESSION

 

 

 

 

CRASH INTO YOU is now available for pre-order!

Read an excerpt here.



All content copyright of the author. Please ask permission before re-printing or re-posting. Fair use quotations and links do no require prior consent of the author. ©Roni Loren 2009-2011 |Copyright Statement|