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Tuesday
Jul312012

The 5 Emotional Stages of a Book Launch

This week at RWA Nationals I was on a panel called The Girlfriend's Guide to Debut Authorhood. And in the presentation I referenced this post. So since I'm still buried after coming back from a week away, I thought it'd be a good time to rerun this post. And let me tell you, these stages don't change much. I learned a lot with my debut release, but the release of MELT INTO YOU still came with many of these stages too. 

On to the post...

From January 2012:

I've almost made it through month one of my debut release. The month has been an exciting, exhausting, and emotional whirlwind. I have lots of blog post ideas spinning through my head about the experience, what I've learned, and what I'd do differently.

But first I thought I'd give you a brief overview of what my debut month looked like.

 

The Five Emotional Stages of a Book Launch

 

A Big Smile
Photo by Anil Mohabir
Week One: Book Release Euphoria

You're so damn happy, you can't feel your face anymore because you're smiling so much. Your book is out there! People are talking about it, blogging about it, authors you're a fangirl of are tweeting congrats to you. You walk into your local bookstore and there it is--your book on the freaking shelf! You vacillate widely between wanting to cry and wanting to break out into song in public. You're so busy, you're lucky if you remember to eat and sleep.

facebook engancha
Photo by Olga Palma
Week Two: Obsession

You're guest blogging like a mad woman, responding to comments, tweeting about your blog tour, and trying to do you normal writing too. But that's not why you're at your computer. Nope, you're there because now you're obsessed. What's my Amazon ranking this hour? What are reviewers saying? How many ratings do I have on Goodreads? Ooh, is that a new review? What are people saying about me and my book? I need to google myself again. Must. Check. One. More. Time. It's maddening.

Geo Burn Out-1
Photo via gb_packards
Week Three: Burning Out

This is when the flip side of weeks one and two rears its ugly head. In all your obsession, you've realized not everyone thinks you're made of awesome and sugar cookies. It's inevitable. We anticipate that. Hell, we're writers. We're built on rejection. How much did we see to get to this point? But anticipating it and seeing it on the interwebs are two different things. Rejection up to this point hasn't felt personal. It's been more like structured feedback or the general "no thanks" from the agent. But online, people have no qualms about making it personal, saying mean things, or even making assumptions about what kind of person you are. Maybe one day that stuff just rolls off, but at least for me, I found it affecting my mood and distracting me from whatever I was supposed to be working on. (I'll blog about this in more depth another day.)

Felix hiding under the covers
Photo via Tracey Adams 
Week Four: Collapsing in Exhaustion and Cocooning

You're tired. Really bone tired, but also creatively and emotionally drained. You crave to get back to your routine and your life. For me, this meant a bit of cocooning or insulating myself. I stepped away from the week two obsession. If someone brings my attention to a review, I'll read it. Otherwise, I don't need to go out and see everything anyone has ever said about me or the book. And I don't need to say yes to everything.

 
Balance of nature
Photo by James Jordan
Week Five: Finding Balance and Re-Focusing on Why You're Doing This In the First Place

You realize the reason why you're doing all this stuff is because you love to write. You would like to make a living doing it. So you back away from all the hoopla and get back to your keyboard and your story. I'm not totally here yet, but I'm hoping by next week I will be, lol.

So those are my thoughts after four weeks, about 50 blog posts (counting guest posts and my own blogs), comment answering, completing copy edits on two books, plus trying to draft another with a tight deadline. *downs a shot of tequila* 

So what do you think? If you're published, have you experienced any of this? If you're hoping to get published, what do you think will be your biggest challenge during your book release? 


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